Founder of Stenzel Artistry and Design


Hi, I’m Sarah — the founder of Stenzel Artistry and Design. With a lifelong passion for creativity, the DIY process, and years of post-secondary study in the Visual Arts.

Starting Stenzel Artistry and Design wasn’t my first venture into entrepreneurship. The first venture began on April 4, 2016, when I started building an online presence on the popular streaming platform "Twitch", shortly after completing my visual arts education.
My dedication to creating daily art and gaming content helped me grow a vibrant community and carve out a unique space online.

Known for my high-spirited energy, vibrant personality, and people-oriented approach, I’ve built a welcoming and supportive community of like-minded individuals who return time and again for my uplifting spirit and authentic connection.

2016- 2020

  • I reached a point in streaming where building my gaming space online no longer pushed my creative limits. Even after building this community on
    twitch, I couldn’t shake the feeling that I was missing out — like there was untapped potential I wasn’t living up to. I was craving something that would re-ignite that sense of challenge and passion.

2021

  • I officially established Stenzel Artistry and Design on September 25, 2021, during the pandemic. The switch of content took my community by surprise as I hadn't shared my internal feelings and behind the scenes creation of the company.

    The foundation of my brand was built on flipping furniture and carpentry. I fell in love with the process almost immediately, which now makes sense why sculpture was my favorite class in college. The skills I picked up over years of building and helping my mother with renovations during my childhood, combined with the design perspective from sculpture class, scratched an itch I had been searching to fulfill for years. That first year, I was fully invested and completely obsessed with learning everything about refinishing. I spent hours researching and watching my favorite YouTube refinishing creators, absorbing every facet of this new and exciting craft.

2022

  • This was the year I truly honed in my craft and put all my knowledge into action. I started shifting away from splitting my time up between streaming and my part-time furniture hobby, before ultimately taking a full plunge into the furniture refinishing scene.

    Everything I did went back into the business, funneling more and more effort into making it succeed. Every project I took on was like a puzzle—a test of creativity and skill—and I thrived on that challenge. Over time, I realized that this wasn’t just about furniture; it was about uncovering value in overlooked potential, a principle that became the cornerstone of my brand. It also became clear that while this work scratched a long-standing creative itch, it held an untapped reservoir of financial freedom and opportunity.

2023

  • My business took another branch away from furniture refinishing, as I couldn’t spend the winter months working on it without a proper workspace. The new branch became candle making. Like my other ventures, it started as a hobby, but I quickly realized I should focus on creating things I truly love—scents and aromas that speak to me. Even if I sold only one candle, it would still feel like a success.

    This also reopened my connection to my Twitch community. I realized I could double up on content by streaming my creative process. Working on digital designs, label design, and future products could all be shared, since I was already spending time on the computer and online. After all, I already had a pre-built community that would watch me work on anything.

2024

  • In addition to candles, I’ve expanded into creating shower steamers—small, fragrant bursts of relaxation designed to turn a simple shower into a spa-like experience. Like my other products, this started as a personal experiment inspired by scents I love, but quickly became another way to bring joy and sensory delight to others. Designing and testing each steamer combines creativity, chemistry, and a touch of playfulness, and sharing this process with my community has made it even more rewarding.

2025

  • What started as a simple hobby's gradually grew into a successful, full-time brand and business over the past six years. Along the way, I discovered the power of sharing my process—streaming my creative work has become a central part of my brand philosophy: create what you love, showcase your process, and turn passion into impact.

    My small twitch community has stood by me throughout this ever-evolving, multifaceted journey—both financially and emotionally—and I’m forever grateful for their unwavering support.

    Looking toward the future, we will definitely be exploring new branches of DIY, with a sneak peek of jewelry coming soon.

  • 2026

    Coming Soon!

If you’re interested in offering support through an alternative method, we invite you to explore our Amazon wishlists. Your contributions meaningfully assist our day-to-day efforts.

Candles Bath B Body Jewelry Furniture Just Because

Our Company Brand Statement

  • At Stenzel Artistry and Design, we believe that there is no race to the finish line. Our branding and vision are meticulously thought out and built to inspire the joy of creating something meaningful. Our work is guided by a love for repurposing, sustainability, and thoughtful design that inspires others to see the beauty in handmade and renewed pieces.
    With these efforts we hope to eliminate waste for our future generations.